That face. Those ears. This tag.

The Long Dog is hand-stamped and rough polished by us, giving it that perfectly imperfect finish that gets better with every wear. Solid brass and made for the long bois, the sausage dogs, the ones who stop traffic on the footpath. Available in 30mm or 35mm and comes with a solid brass keyring for easy collar attachment.

A quick note on brass — it naturally oxidises over time and develops a patina that adds to its character. It can occasionally leave a greenish tint on lighter fur, but a quick polish will sort that out if it bothers you.

The keyring is a sacrifice piece. It takes the daily jiggling, the collar pulls, the rough play, so your tag doesn't have to. Keyrings can and do get lost or wear out over time, especially on active dogs. The hole on the tag itself will also wear down gradually with everyday movement and can eventually break. This is completely normal for any hand-stamped metal tag. Check both regularly and grab a replacement keyring from our store when needed.

Everything is made from scratch so please check the current processing times at the top of our site. If you need it urgently just reach out and we will see what we can do.